Chapter 17: Switch Teams and Playbooks - The Millionaire Fastlane

CHAPTER 17: SWITCH TEAMS AND PLAYBOOKS

A man wrapped up in himself makes a very small bundle.
~ Benjamin Franklin

The Fastlane Roadmap: The Playbook for Wealth

Losing teams use losing playbooks. Play for a losing team and you're stuck using their losing playbook. To win, switch teams and use the winner's playbook. The Fastlane roadmap creates financial winners because it uses a winning formula rooted in unlimited and controllable mathematics. Where is this playbook and how do you get it? You have to forsake the ideology of the majority and become a Slowlane traitor.

Switching Teams and the Playbook

From the day you were born, you were baptized to play for Team Consumer, from the Barbie Doll and the Tonka Truck to the Star Wars action figures. You've been conditioned to demand: to want products, to need products, to buy products, and of course, to seek out the cheapest of those products.

The correlation between the Slowlane and the Sidewalk is this: Jobs exist to facilitate the consumer process. You become a brand manager for a consumer products company, you become an insurance agent, you become an accountant for some corporation-it's consumer driven and focused to move goods and services into the hands of consumers. This “consumer” focus is like a gravitational pull to keep you amenable to anti-Fastlane thinking.

Cracking the Code

Decoding the Fastlane roadmap is as simple as joining the team that is custodian to the decryption key. The winning team is Team Producer. Reshape life's focus on producing, not consuming. When you reframe your thinking from majority thinking (consumer) to minority thinking (producer), you effectively switch teams and allegiances. Yes, become a producer first and a consumer second.

Applied, this means instead of buying products on TV, sell products. Instead of digging for gold, sell shovels. Instead of taking a class, offer a class. Instead of borrowing money, lend it. Instead of taking a job, hire for jobs. Instead of taking a mortgage, hold a mortgage. Break free from consumption, switch sides, and reorient to the world as producer.

I know; it's not easy. However, once you see the world from a producer perspective, your perception sharpens like a fine-tuned radio frequency, from static to clear stereo sound. Suddenly, opportunities have clarity, ideas surface, and scams are exposed. This new minority status is critical to strengthening your wealth creation temperament. Remember, the rich are a minority, and you want to be in that minority. It starts with a producer mindset.

Producer Reorientation

When you encounter an advertising message that coaxes you to buy something, examine it from the producer perspective. How does this company make money? What is the aim of its message? What kind of business processes are involved in offering this product or service? Is this company making a profit? What is the revenue model? Is this product manufactured overseas or locally?

I've never bought a product on late night television, because I'm on the same team. As a producer, I see the infomercials for what they are: producers (the minority) serving the consumer (the majority). The “act nows,” the “but wait, there's more!” the “free bonuses”-these are marketing weapons in a producer's arsenal. I watch infomercials not to buy, but to see what the pros are doing.

As producers, our job is to entice consumers to buy. As a producer locked into a producer mindset, I attract wealth because consumers seek producers. Consumers are the majority who demand their fill!

To Consume Richly, Produce Effectively

And the irony of this producer/consumer dichotomy? Once you succeed as a producer, you can consume anything you want with little consequence because you'll be rich.

To consume richly, produce richly first. Unfortunately, most people have it backward: consumption and no production. Producers get rich. Consumers get poor. Switch teams and reorient as a producer first, a consumer second. Make wealth attracted to you!

Be a Producer: Leverage the Business of a System

To switch teams and become a producer, you need to be an entrepreneur and an innovator. You need to be a visionary and a creator. You need to give birth to a business and offer the world value.

While the centrist theme to the Slowlane is a job, in the Fastlane, it's a business. Yes, good old self-employment. I know, not breaking news for “get rich” books, however, it's important to note that most small business owners are light years away from a Fastlane and dickering with Slowlane metrics. Some businesses masquerade as jobs!

A Fastlane business is the key to the Fastlane wealth equation (Wealth = Profit+ Asset Value) because it unlocks LEVERAGE, a new set of wealth variables that are unlimited and controllable, whereas in the Slowlane, they are limited and uncontrollable. Yes, ULL is swapped for CUL.

For example, the sale of this book extricates me from the Slowlane wealth equation and its universe. This book puts me into the Fastlane universe, which is governed by its wealth equation of net profit and asset value. This book is a business system that has unlimited leverage in both time and money! First, it survives time and it is capable of earning income long after my original time investment. This book effectively transfers the act of income generation from me (the human asset) to the book (the business asset).

From start to finish, this book cost roughly 1,000 hours of my time. If I sell 100,000 books at $5 profit each, I earn $500,000, or roughly $500 per hour invested. If I sell 500,000 books, I will earn $2,500 per hour invested. The more I sell, the greater the return on my original time investment, as I already paid the time. Imagine 10 years from today I sell one copy of this book. Suddenly I earn $5 from a time investment I made years ago!

But it gets better! If I guest-speak on a radio show for 10 minutes and that appearance yields 1,000 book sales, this 10-minute investment yields $5,000 in income (1,000 books X $5 profit) and yields a return on my time at $30,000 per hour. Can you get rich trading your time for $30,000 per hour? Yes you can, and awfully fast.

You see, when you unlock yourself from the handcuffs of time imposed by the Slowlane roadmap, you assign income to a system that leverages unlimited mathematics, and fast wealth becomes possible. The variables in my wealth universe can be controlled and leveraged. In the next chapter you will discover why the Fastlane can deliver financial freedom and wealth faster than any mutual fund can.

Chapter Summary: Fastlane Distinctions

• Producers are indigenous to the Fastlane roadmap.
• Producers are the minority as are the rich, while consumers are the majority as are the poor.
• When you succeed as a producer, you can consume anything you want.
• Fastlaners are producers, entrepreneurs, innovators, visionaries, and creators.
• A business does not make a Fastlane-some businesses are jobs in disguise.
• The Fastlane wealth equation is not bound by time and its variables are unlimited and controllable.